Matter Matters
2024
Conceptual Installation
1 minutes, 30 seconds
Partner with Royal College of Art
Scope
Generative Arts
Creative Direction
Motion Graphic
Film Photography
“Every moment in each individual’s life is meaningful and significant; it all matters.”
Matter Matters is a conceptial art installation exploring the essence of individual existence. By revealing the rise and
fall of a tulip's life, it presents the vitality and changes in every moment of our life.
OVERVIEW
“Have you ever experienced feeling insignificant or as if the crowd was swallowing you up?”
The title plays on the multiple
meanings of the word "matter," referring to both "existences" and "importance." Using tulips as a metaphorical visual symbol, it illustrates the dynamic nature of each existence within the broader collective.
By deconstructing the growth of tulips, from their emergence and layering to eventual fading, it highlights that every moment in our life is meaningful and significant and shouldn’t be underestimated.
DESIGN PROCESS
Story Board & Visual Execution
EXHIBITION
RCA 2024
APPLICATION
Credit
Visiting Specialist | Doreen Sheng
Technical Support | Rodrigo Canas